Listen to men online, and you’d believe that unless you're born an Adonis, you’re doomed to be unattractive. That’s just not true. Sure, some guys have razor-sharp cheekbones and a jawline you could cut glass on. But most of us are dealt a mixed bag.
The question isn’t the cards you’re dealt – it’s how you play them.
Looking better as a man isn’t about chasing perfection. It’s about control: clean lines, sharp grooming, and a presence that says, I’ve got this. Confidence doesn’t come from symmetry or a six-pack — it comes from knowing you’ve put yourself together on purpose.
Want to look hotter, more masculine, and way more put-together — without becoming a high-maintenance male influencer? Start here.
Nothing ages you faster than smoking and drinking. A few beers are fine when you’re 21. But if you’re still glugging back bottle after bottle – or chain smoking through a 20-pack – when you’re over 25, you’re asking for trouble.
Why?
Well, drinking constantly dehydrates your skin. This dryness affects its ability to heal. Alcohol is also a poison; it prevents every part of your body from working at peak efficiency. And, lastly, it takes a sledgehammer to your sleep. When you pass out after a session, you’re not sleeping – it’s quite literally anaesthetising your brain.
Just a few short days off the sauce can transform your appearance.
Then there’s smoking. It’s not just the cancer risk – smoking contains numerous harmful chemicals that damage collagen and elastin in your skin, leading to more wrinkles and sagging. Not good!
Let’s be honest: you can get 80% of the benefits from just 20% of the activities. Focusing on the basics, like washing your face morning and evening, will get you most of the way there.
Your face accumulates dirt, grime, and sweat over the course of the day. Whether you’ve had your face buried in your pillow or it’s 9 PM, it’s sensible to give your face a cleanse. Use a gentle face wash that won’t strip away all the essential oils.
You’ll prevent ageing, acne, and give your pores a chance to breathe.
If you're serious about looking better as a man, it’s time to stop winging it with soap and water. A proper skincare routine doesn’t need to be complicated, but it does need to be consistent.
Here’s the minimalist, no-nonsense routine every man should follow:
Still think skincare is just for women? Think again. Clear, healthy skin is a subtle cue of vitality and health. It activates the deep evolutionary drive that tells us: this is someone to take seriously.
Want a simple, science-backed routine built for guys? Here’s the one we recommend.
Women like the brooding, troubled type, right? Well, actually — yes. One study found that women rated “proud and powerful” or even “moody and ashamed” men as more sexually attractive than those who looked happy.
This isn’t about boyfriend material — it’s raw, carnal attraction.
But don’t think that gives you a pass on dental hygiene. Nothing kills the vibe faster than bad breath and yellow teeth. After all, they’ve got to kiss you.
Good oral hygiene means more than just brushing. You should be:
A smile might soften your mysterious stranger vibe, but grimy teeth will dash all your hopes on the rocks.
The beard is makeup for men.
It can hide a weak jawline, balance your features, and give you a strong, masculine appearance. Plenty of men go from being invisible to an absolute magnet after growing a beard.
Beards signal status, dominance, and power. Society might frown on those traits — but they still get results.
So, how long should your beard be? That depends on your face shape.
Heavy stubble (aka designer stubble) is consistently rated the most attractive by women. It’s also the easiest to grow and maintain. That said, women who love longer beards really love them. You might have fewer options, but you’ll make a stronger impression with the ones you get.
Of course, you’ll need to maintain your beard. Always use a quality beard oil as part of your grooming routine. We also recommend our specialist Beard Wash & Restore— a shampoo and conditioner that cleans without stripping essential oils.
Ever seen a guy with wild eyebrows? Maybe he’s staring back at you in the mirror.
Too often, we see men who think that plucking and trimming their brows is “feminine.” Sure, bro. That’s why you’re rocking a monobrow so thick it looks like a caterpillar wriggling across your forehead.
Trimming your brow is such a simple hack.
Unlike women, we’re not trying to reshape or do anything fancy. It’s about removing the stray hairs between your eyebrows and at the edges. You can then use a pair of scissors to trim back those extra-long hairs.
Get yourself a pair of Beard Sorcery Trimming Scissors to get those brows under control.
The haircut maketh the man.
Most men pick a hairstyle sometime between the ages of 16 and 25 — and stick with it for life. Usually, it reflects the trends of their youth and whatever their hair happened to do naturally.
Unlike women, men aren’t expected to switch up their hair constantly. And while some guides push trendy cuts — like the short pompadour or faded French crop — we don’t.
What you need is a clean, sharp haircut that suits your face, style, and personality. That might mean shoulder-length waves for one guy, or a tight, cropped fade for another. There’s no universal right answer — just what works best for you.
The one rule? Get it cut regularly. Aim for every 4–6 weeks. This keeps your shape crisp and reduces the effort you need to style it each day.
Look: hitting the gym is perhaps the most consequential thing you’ll ever do (aside from growing your first beard). It’ll transform your life, your personality, even the way you walk.
That’s not some tired cliché – it’s straight facts.
Putting muscle on your frame naturally makes you more confident. Those baggy T-shirts suddenly get filled out by biceps, pecs, and a ripped back.
Women might claim that they aren’t attracted to excessive muscle. But they are attracted to confidence and dominance. That’s what hitting the gym does to you – it gives you both in spades. If only because it spikes your testosterone levels.
The gym isn’t the only answer. Other options include:
If sleep were a drug, everyone would take it.
Sleep is when your body rests and repairs. While you shut down for the night, your system is hard at work: flushing out toxins, healing damage, reducing inflammation, processing memories — and yes, improving your appearance.
Most men walking around with eye bags, a dull complexion, and greyed-out sclera are simply chronically sleep-deprived.
Prioritising 7–9 hours a night (ideally at the upper end) will do wonders for your appearance, confidence, and mood. There’s virtually nothing that sleep doesn’t improve. And yes — it’ll help you build muscle much faster.
Consider this your permission to doze.
The last grooming tip is both the most — and least — important. If you’ve got terrible skin, bad teeth, an outdated haircut, and eyebrows like a wire brush, throwing on a nice shirt and sharp chinos won’t do much.
That said, once you’ve nailed the basics, the right clothes can take you up a level.
Choosing your style isn’t easy. As with haircuts, many guides push trendy looks that don’t flatter most men.
Forget the fads. Stick to the fundamentals — sharp suits, tailored shirts, solid jeans and trousers. Then, as your confidence grows, feel free to branch out. Maybe you’re the sleek entrepreneur. Maybe it’s rugged flannel and worn-in denim. Maybe it’s sun-bleached hair, loose tees, and board shorts.
What matters is that it works for you.
Want to take it up a level? Start with our best-selling beard care essentials — or dive into our complete beard grooming guide to go from average to alpha.
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In our quest to bring our enchanting formulas to a global audience, we embarked on an imaginative journey to reshape our products. Shipping hemp products internationally brought with it a labyrinth of restrictions, prompting us to craft a new blend without compromising the soul of our creations. By excluding hemp ingredients, we opened the possibility for rainbows and scents to travel unfettered across borders. The heart of our brand persists, filled with intoxicating aromas and enchanting blends that enhance experiences universally. Thus, the beloved character of our products remains vibrantly intact, ready to tantalize senses worldwide.
Throughout this reformulation, we also seized the opportunity to make our products more hypoallergenic by removing nut oils. This thoughtful alteration broadens the accessibility of our line, welcoming even those with nut sensitivities. Our choice to incorporate rosehip and safflower oil was no whimsical endeavor; these oils are famed for their enchanting properties. Rosehip oil, rich in vitamins and antioxidants, fosters the skin's radiance and charm, while safflower oil, revered for its lightweight, non-comedogenic nature, ensures a gentle, soothing touch. Together, they promise an experience as authentic as it is revitalizing, draped in warmth and genuine care.
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