Behind the Beards: The Art of Lariz and the Fantasy World of Our Scents

When you pick up one of our beard oils, you’re not just getting a scent—you’re stepping into a world.

From the untamed Dwarven Artificer cloaked in sandalwood, smoky oud, and warm spices, to the mystical Druid carrying fresh green and woody notes with a hint of pepper and fruit, each of our product characters is born from the creative mind and pen of one artist: Lariz.

A Bearded Fantasy Universe

Everyone here at the company has a soft spot (or a battle-hardened one) for tabletop RPGs. Whether we’re rolling dice on weekends or debating class builds over lunch, fantasy is part of our culture. So, when it came time to develop our product line, we didn’t just want good beard care—we wanted bearded lore.

That’s where Lariz came in.

With a long background in game art, character design, fantasy illustration, and comics, Lariz immediately understood what we were after. But he didn’t just draw bearded heroes—he built a whole aesthetic that brought our scents to life through the lens of tabletop fantasy.

Matching Scent to Character

Every scent in our lineup has its own vibe—woody, smoky, fresh, refined—and Lariz brings those profiles to life by crafting a character that matches. A bold cedar-and-spice blend becomes our rugged Relentless Ranger, a wilderness veteran with a beard as untamed as the trails he walks. A smooth mix of musk, leather, and crisp cedar takes form as our stylish Inspiring Bard, whose perfectly trimmed beard and roguish charm match the richness of his scent.

Lariz pours detail into each illustration—from the stitching on a cloak to the curve of a horned helmet—to evoke the energy of the scent itself. Even the backgrounds are meticulously crafted to match the atmosphere, often drawing inspiration from the sprawling fantasy landscapes Lariz loves to explore in his own work.

The Beards Are the Personality

One of our favorite details? Every character has a unique beard—big, wild, braided, neatly groomed, or somewhere in between. It's not just for looks. The beard is part of the storytelling. A wildman berserker with a fierce, unkempt mane? You can almost feel the raw heat and intensity—bold, striking, and untamed. A dark sorcerer with a perfectly sculpted goatee? Smooth, alluring, and a little dangerous—like aged whiskey laced with something sweet and sharp beneath the surface.

The variety of beards reflects the diversity of our customers—and adds tons of personality to the world we’re building.

A Class for Every Scent

We’re building out our own take on the classic RPG classes—but always with a bearded twist. Warrior, rogue, paladin, sorcerer… the full lineup is coming together scent by scent, with each character fitting neatly into a larger fantasy world. And Lariz is right in the middle of it, helping us shape this universe with every new release.

Each new product drop isn’t just a new scent—it’s a new story, a new character, and a new piece of the lore.

More to Come: Comics, Holidays, and Surprises

Lariz isn’t done yet. He’s currently working on a comic series that dives deeper into the backgrounds of our characters, giving fans more lore, more adventure, and more beardy goodness.

And if you’ve ever visited our website or followed us on social media during a holiday, you’ve likely seen his seasonal work. Whether it’s Halloween, Christmas, or Beard Day (okay, we made that last one up... maybe), Lariz always brings the magic with limited-edition banners and themed characters that are worth checking out.

A Toast to the Art Behind the Beard

Our products might start with top-quality beard care, but they’re wrapped in something more: imagination, creativity, and an unmistakable sense of fun. Lariz has helped us bring that to life in a way that’s totally unique, and we couldn’t be more proud of the world he’s helped us build.

Next time you pick up a bottle, take a second to appreciate the character staring back at you. There’s a story behind that beard—and we’re just getting started.

To see more of Lariz's art, you can check out his DeviantArt profile here.