Beard Sorcery Gets a Mention on NPR — Here’s Why It Matters

You don’t start a beard brand thinking, “One day, NPR will talk about us.” But apparently… that day came.

During a recent Morning Edition segment titled “Are We in the Midst of Another Mustache Renaissance?”, NPR explored the growing popularity of solo ’staches. Celebrities like Timothée Chalamet and Donald Glover were name-dropped. Historians weighed in. Even TikTok got a mention.

And tucked inside the 2-minute broadcast? Beard Sorcery.

Matthew Scalf, our founder, was quoted on the growing mustache interest and how the humble upper lip is getting more attention across our product line. In his words:

“If you go to our website and just kind of peruse what we're writing about in our blog, you'll see more and more mustache articles because people are requesting it.”

It wasn’t a PR push. It wasn’t a sponsored slot. They found us the old-fashioned way: searching online and landing on something that stuck.

Why It Matters

The NPR feature was a small one, but meaningful. It’s not every day a national news outlet highlights indie grooming brands in a segment alongside celebrity names and cultural historians.

It also signals something bigger: facial hair is back in the spotlight, and so are the brands helping guys style it well. Mustache wax, beard oil, grooming kits — they’re no longer niche. They’re part of the modern routine.

For us, the mention is just a reminder that well-made products, honest advice, and a bit of upper-lip swagger still resonate.

The Mustache Moment Isn’t Slowing Down

If NPR is noticing the mustache trend, then it must be hitting the mainstream. It’s something we talked about at the end of 2024 in ‘Are Mustaches Making a Comeback?’ (Hint: They very much are.)

There’s something oddly timeless about a mustache. One minute it’s a punchline, the next it’s on red carpets, album covers, and national radio. Just when you think it’s been consigned to the barber’s floor of history, suddenly everyone’s sporting the Hungarian.

In fact, men are experimenting more.

Not just with beard length or grooming products, but with the image they project. And the mustache — whether pencil-thin, chevron, or curled at the ends—has become a low-commitment, high-impact way to change your look.

That shift is showing up everywhere. Mustache wax sales have risen. Customers are asking more specific style questions. And in our own product line, we’ve seen more interest in precision tools and styling aids — and, of course, our legendary beeswax and shea butter mustache wax.

When NPR called it a “mustache renaissance,” they weren’t exaggerating. It’s part of a wider return to intentional grooming: less about trends, more about control. Whether it’s a full beard, a sharp stubble, or just the upper lip, it’s not about copying what’s in; it’s about owning what works.

That’s always been the point.

So… What’s Next?

If NPR calls again, we’ll pick up. But we’re not about to start name-dropping ourselves in every product description.

We’ll keep doing what we do best: making solid grooming products, giving honest advice, and writing the kind of beardcraft content that gets bookmarked.

And if you’re new here — maybe found us the same way NPR did — welcome. There’s a lot more where that came from.